Welcome to the world of Massive Direct, an emerging growth holding company engaged in the acquisition of profitable online consumer products and technology services companies pursuant to a consolidation or “build and buy” business model.
Massive is engaged in the acquisition, operation and management of a broad spectrum of consumer products and marketing services companies in the United States. To drive revenue growth and earnings, the company will be acquiring online brands or direct marketing assets that are accretive to the company’s business model. With Massive we intend to set a new standard for the multi-channel marketing of goods and services to drive revenues and earnings. With the companies and brands we acquire we will be redefining the art and science of 1-to-1 marketing through the creation of a powerful technology-enabled, data-driven marketing organization, experienced management, effective execution and a commitment to delivering the highest level of customer satisfaction with a goal of maximizing customer lifetime value.
Massive Direct assembled a seasoned and highly experienced management team and board of directors whose members possess significant track records of success with unique talents ranging from M&A and Data Management to Direct Marketing and Operations. Massive, even in its embryonic stage, is attracting the best-of-the-best who are drawn to our entrepreneurial spirit and our vision of a high growth, world class public company.
Alfonso J. Cervantes (“A.J.”) is the Executive Chairman of Massive Direct. Mr. Cervantes is also Chairman of Trilogy Capital Group, LLC, a private equity firm and a principal shareholder of Massive. For over thirty years Mr. Cervantes has accumulated extensive experience in diversified businesses in the public markets with a proven strength in corporate finance. Since 2002, Mr. Cervantes has been Chairman and Chief Executive Officer of Trilogy Capital Partners, Inc., a financial services group and affiliate of Trilogy Capital Group. His significant capital markets experience includes M&A, IPOs, APOs, PIPEs and Bridges as well as reorganization of middle-market companies. Both as a principal and a financial services professional, Mr. Cervantes has facilitated a significant number of M&A transactions. Most recently, in 2012, he founded Staffing 360 Solutions, Inc. (NASDAQ: STAF), an emerging growth public company engaged in the provision of temporary staffing services on a global basis. In a period of five quarters, Mr. Cervantes completed five acquisitions, facilitated approximately $25 million of debt and equity financing and drove Staffing 360 to over $140 million in annualized revenues with approximately 3000 employees. Effective of December 31, 2014, Mr. Cervantes resigned from Staffing 360 to assume responsibilities as Chief Executive Officer of Trilogy Capital.
Michael Rowsom has extensive experience managing both large and start-up data-driven marketing services companies. Through more than twenty years in management and leadership positions in the direct marketing sector, Mr. Rowsom’s accomplishments have been built on a fusion of solid business analysis, team-building skills and visionary strategies that have driven his organizations to record-setting revenues and growth. These companies include Hearst Magazines, where from 1992 to 1996 he held executive positions in magazine development which launched Marie Claire and Smart Money magazines; and Hearst New Media which launched HomeArts, the first women-focused ad network, which was ultimately sold for $520 million to iVillage. Mr. Rowsom joined a technology start-up in 1996 that merged with two other companies to become 24/7 Media, he was also responsible for creating 24/7 Mail, the fastest growing email company nationally as well as overseeing and participating in the acquisition of more than ten media and technology companies; 24/7 Media was acquired by WPP for $649 million. In early 2002 Mr. Rowsom joined IAC/InterActiveCorp to lead marketing for the PGA Tour, NBA, CBS Sportsline, NHL and NASCAR ecommerce businesses, driving revenue from just under $5 million to $35 million. In 2003, Mr. Rowsom led the successful turnaround of leading pharmaceutical marketing company Quality Health, a leading pharmaceutical marketing company with 50 million members and $30 million in revenue.
Anthony D’Elia is a highly experienced creative marketing leader with an effective track record in new start-ups, business acquisitions and consulting relationships. Mr. D’Elia possesses over twenty-five years of experience in creative marketing leadership positions in nearly every industry including fashion, home, construction and technology. Mr. D’Elia began his career as a designer at Hearst Magazines for Harper’s Bazaar in 1988 and was promoted to Design Director of Hearst’s Magazine Development Group where he oversaw the creative launch and development of many successful magazines including Smart Money, Living Well, Countryside, Marie Claire, ESPN Magazine and Bob Vila’s American Home. In 1996 Mr. D’Elia launched Big Designs Inc., a full creative and marketing firm with a broad portfolio of Fortune 500 companies. With clients such as American Express, Polo Ralph Lauren and Good Times Entertainment, Big Designs earned a reputation as a leading design firm in emerging media. Big Designs was acquired by Alliance Data Systems (“ADS”) in 2006, where Mr. D’Elia served as Chief Creative Officer. After leaving ADS, Mr. D’Elia continued with his creative and marketing consultancy. In 2007, Mr. D’Elia founded Jettison Group, Inc. (d/b/a Massive Creative), now an affiliate of Massive Direct.
Ron Scott is a highly skilled financial executive and brings to Massive a wealth of diversified accounting and financial management experience. Mr. Scott’s association with Massive provides the Company and its related entities with dynamic due diligence processes for both public company targets and prospective private company acquisitions. In addition, Mr. Scott’s mission with Massive is to do a “bottoms up” installation of reporting and accounting procedures to assure maximum compliance while concurrently working to identify a highly competent and skilled permanent Chief Financial Officer within the direct marketing sector. Mr. Scott is a forward-thinking senior level finance executive and leader with over thirty years of experience and a stellar track record of building and directing best-in-class corporate finance organizations. His broad range of experience spans from a $350 million global high-tech firm with 2,500 employees to a $2 million natural products company. Mr. Scott is consistently effective in reducing risk and ensuring strong bottom-line performance. Most recently, Mr. Scott has been engaged by small to medium sized public and private companies providing forward-looking information, specifically budgeting, forecasting and cash flow management. Mr. Scott’s expertise includes corporate finance, management, corporate reorganizations, cost reduction and avoidance, financial analysis and reporting, IPO management, financial and contract negotiations, ISO 9000 Quality Systems, SEC reporting and compliance, and managing banking and investor relationships.
